
Deluxe Redux
This famous collection, the most memorable since Dior's debut in
1947, re-established Saint Laurent as the heir to Dior and
reminded the world of the glories of the haute couture. It is
significant that Saint Laurent's inspiration was Russia -- not the
reality of Soviet Russia, but the memory of the Russia of the
czars, which could only be found in the West, kept alive within
the tradition of the Paris couture since the days of the Ballets
Russes at the beginning of the century. This dream of Old Russia,
conjured up by taffeta ballgowns and sable-trimmed velvet, also
introduced the unabashed opulence of the fashions of the 1980s.
In subsequent seasons, Saint Laurent would draw inspiration
from Imperial China, and would name his new perfume "Opium."
Pierre Cardin, the designer most associated with lucrative
product licensing, pioneered the introduction of capitalism in
China by staging the first Western fashion show that country
had seen since the advent of communism.
Fashion's encounters with real and imagined Russian and
Chinese costume were an interesting counterpoint to the
progress of international diplomacy and presidential summitry.
In the early '80s, Karl Lagerfeld, charged with reviving the
image of the house of Chanel, re-interpreted the legendary
designer's "White Russian" collections of the mid-1920s. Ronald
Reagan's "evil empire," characterized as a land devoid of
fashion and satirized in a famous American television
commercial, was nonetheless tantalizingly beautiful when
envisioned on a Paris runway.
'Détente dressing'
The new president chose "Reagan Red" as his signature color,
and the new first lady, the most fashion-conscious since
Jacqueline Kennedy, wore a red coat and hat at her husband's
first inauguration. The emergence of Raisa Gorbachev, an
attractive, modern Ninotchka who was clearly interested in
fashion, belied Americans' stereotypes of Russian women. Mrs.
Gorbachev's encounters with Nancy Reagan were reported in
the press as if they were "fashion summits" paralleling their
husbands' negotiations over nuclear disarmament.
"Détente dressing" at its most explicit could be found in
the designs of Jean-Paul Gaultier, who sprinkled Cyrillic lettering
over jackets for the fall of 1986.
"Why Russia?" mused The New York Times' Michael Gross in an April
column that year, concluding that in the logic of fashion, "communists
are simply so out, they're in." Gaultier's color-blocked jackets,
however, also renewed fashion's links to the Russian
Constructivists. Other signs of a thaw in the Cold War included
Gaultier's deconstruction of the trenchcoat of the Cold War spy.
And the walls come tumbling down
The ultimate sign of things to come, however, would come when
the Cold War was all but won, in the "Destroy Fashion" show
staged in Paris in October of 1989. Against the setting of a
rubble-strewn empty lot in an unfashionable quarter, a group of
young Belgian designers -- headed by Martin Margiela --
presented torn clothes with unravelling seams, bewildering
most of the international fashion press. The Deconstructivist
urge to destroy the standards of Western fashion was akin to
the revolutionary's need to topple a regime in order to create a
new world order.
When the Berlin Wall was toppled a few weeks
later, the imagery of that fashion show seemed eerily prescient.
Fashion's power to anticipate the future had been demonstrated
once again.